Niche Product

After a few years of obsessive interest and participation in the world of CrossFit, Adrian Susko was fed up. Not with the diverse and intense athletic routines. Not with the culture. He was fed up with bloody shins. Two common CrossFit exercises, “deadlifts” and “box-jumps”, are responsible for about 90% of blood loss in the gym. Adrian’s solution seemed obvious, but there were no products that truly fit the bill. His background in engineering came into play when he finally decided he would develop the product himself. Enter Shinnovate.

To promote his product and spread the word, Adrian hired Mormile Creative to design a marketing brochure and promotional video. Learn more at shinnovate.com

Niche Product

After a few years of obsessive interest and participation in the world of CrossFit, Adrian Susko was fed up. Not with the diverse and intense athletic routines. Not with the culture. He was fed up with bloody shins. Two common CrossFit exercises, “deadlifts” and “box-jumps”, are responsible for about 90% of blood loss in the gym. Adrian’s solution seemed obvious, but there were no products that truly fit the bill. His background in engineering came into play when he finally decided he would develop the product himself. Enter Shinnovate.

To promote his product and spread the word, Adrian hired Mormile Creative to design a marketing brochure and promotional video. Learn more at shinnovate.com

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