The Spice of Life
Unfortunately, the national dish of Senegal, thiebou djeun, is not common in Western vocabulary. Neither is mechoui or poisson braise. This is why we needed lots of images of delicious food with an accessible website and menus to get an uninformed audience’s collective mouths watering.
Aside from simply being a place for an under-exposed ethnic cuisine, Nailah’s also has a unique business model. One side offers street food and traditional favorites as carryout, and the other side offers an upscale dining room & juice bar. This posed a unique challenge to communicate messages of both the vibrant, accessible carryout along side the elegant, premium dining experience. Grab a shawarma and catch a movie at the nearby historic theatre; or impress a first date with your knowledge of French influenced West African cuisine.